What is the Conversion Machine?
Last updated:
The Conversion Machine is the core website-building framework Intrigue uses to power client websites. Built on WordPress as a block theme, it allows our team to create flexible, high-performing, and secure websites tailored to the landscaping industry. This course explains what the Conversion Machine is, why we use it, and how its features support our work. You will learn about its structure, its main tools, and the benefits it provides both to our clients and our team.
Target audiences
- New Intrigue team members in any department
- Organic Traffic Team members
- Designers and developers new to the Conversion Machine
- Project managers and content leads
- Sales team members
Features
- Plain-language introduction for every department
- Covers live client-facing features, including the Project Estimator
- Walks through the build workflow from lead gen session to go-live
- Clarifies who owns each stage of a build
- Foundation for Introduction to Conversion Machine
Requirements
- No prior technical or coding knowledge required
- General familiarity with how websites work
FAQs
No. Technical terms are explained in plain language, and the course focuses on what the Conversion Machine is and how it relates to your work, not on how to build with it.
This course is the foundation: what the Conversion Machine is, why Intrigue built it, and how the team works with it. Introduction to Conversion Machine comes next and covers hands-on functionality.
It explains what each tool does and where it fits in the workflow. Detailed training on these tools is planned as a separate course.
Website Build Timeline for Designers covers the build day by day. This course keeps the workflow at a high level.
Pass the final quiz with a score of 80% or higher. Retakes are unlimited.
Curriculum
- 1 Section
- 3 Lessons
- 2 Days
Expand all sectionsCollapse all sections
Instructor
Free
